Top 5 Fashion Games Performance in Sweden Q2 2022

In Q2 2022, the top 5 fashion games on a unified platform in Sweden showed varying trends in weekly downloads, revenue, and active users. Here is a detailed look at the performance of each game based on data from Sensor Tower.

Makeup Artist: Makeup Games from Beauty Salon Studio saw weekly revenue fluctuate between approximately $706 to $922. Weekly downloads initially dropped from 3.2K at the end of March to a low of 1.8K in mid-May, before climbing back up to 4.2K by the end of June. The game’s weekly active users mirrored this trend, starting at 7.7K, dipping to 6.1K in mid-May, and then rising to 9.3K by the end of the quarter.

Fashion Battle - Dress up game by APPS TEKNOLOJI ANONIM SIRKETI had minimal revenue, peaking at $9 in late April and late June. Weekly downloads remained fairly stable, ranging from 2.1K to 4K throughout the quarter. The game maintained a consistent number of weekly active users, starting at 10.6K and gradually increasing to 11.3K by the end of June.

Dream Wedding! by MagicLab, released in late April, showed no revenue. However, it experienced a significant increase in weekly downloads, peaking at 6.8K in mid-June. Its weekly active users also rose steadily from 2K at launch to 12.7K by mid-June, before dropping to 7.7K at the end of the quarter.

Hair Challenge from Rollic Games had a peak weekly revenue of $28 in late March, with sporadic earnings throughout the quarter. Weekly downloads showed a steady pattern, ranging from 2K to 3.8K. The game's weekly active users remained relatively stable, fluctuating between 21.9K and 26.2K.

Shoes Evolution 3D by HOMA GAMES, released in mid-May, did not generate any revenue. Weekly downloads peaked at 8K in early June and then declined to 3.3K by the end of the month. The game's weekly active users increased significantly from 367 at launch to a peak of 15.3K in mid-June, before settling at 12.1K by the end of June.

For more detailed insights into the performance of these fashion games and others, visit Sensor Tower.